As the brand looks ahead to the 2026–27 World Cup season, Nordica proudly welcomes four elite athletes to its race team, reinforcing its commitment to technical skiing with two giant slalom specialists and two slalom racers.

Leading the new lineup are Slovenia's Žan Kranjec and Croatia's Filip Zubčić in giant slalom, joined by Spain's Joaquim Salarich and Bulgaria's Albert Popov in slalom. At just 28 years old, Popov already brings more than a decade of World Cup experience, having competed at the highest level since 2014. His recent breakthrough victory in the Madonna di Campiglio slalom last January confirmed what many in the sport already knew—that he belongs among the world's best.

While the athlete announcements have unfolded over the past few weeks, the work behind them began much earlier. Under the leadership of Race Manager Jörg Ruedl and the Nordica Race Team, a clear objective guided every decision from the beginning of the year: to further strengthen Nordica's presence in the technical disciplines and build a team capable of competing at the highest level throughout the 2026–27 World Cup season.

That vision first came to life in Val di Fassa during the end-of-season equipment tests. With ideal snow conditions and perfect weather, the athletes were able to push the new race skis to their limits. Their feedback was immediate and overwhelmingly positive, highlighting the speed, precision and responsiveness that define Nordica's latest race platform.

But building a winning team takes more than exceptional equipment. For Jörg Ruedl, long-term success begins with trust. Rather than chasing numbers, Nordica focuses on working closely with a select group of athletes, giving each racer dedicated support, listening carefully to their feedback and responding quickly to their evolving needs. It's an approach built on collaboration, confidence and continuous development—one that has already proven its value through Nordica's long-standing partnership with Dominik Paris.