NORDICA’S FAMILY HISTORY
For more than 70 years, Nordica has been leaving its mark on the world of skiing.
Experienced as traders in hides, brothers Adriano and Oddone Vaccari start a footwear and boot-making company in Montebelluna, Italy. They name it “Nordica.”
Nordica pioneers an athlete-driven approach to R&D. Italian racer Zeno Colò, winner of gold medals in the downhill and giant slalom in Aspen, Colorado, lends his name to Nordica’s leather “Zeno Colò Olympic” ski boot.
The “buckle” fastening system, invented in Austria, is applied for the first time in Italy by Nordica. The year’s great innovation, though, is the all-polyurethane ski boot, with specific molds for the right and left foot.
Nordica launches the first high-speed injection-molded plastic ski boot.
Introduction of the legendary yellow Astral Slalom, the “Nordica banana,” sells 400,000 pairs and establishes the template of the modern racing ski boot.
Nordica sets up its first affiliate in the United States. Other affiliates open in Austria, Japan, Switzerland, France, and Germany. Nordica accounts for 30 percent of world production.
Paparazzi catch Princess Diana wearing Nordica boots in Lech, Austria. Ten years later, Pope John Paul II slips away from the Vatican and has a different kind of religious experience.
Swiss legend Pirmin Zurbriggen wins gold and bronze at the Calgary Olympics. Zurbriggen is at the peak of a career that will include four overall World Cup titles and nine World Championship medals.
In Val d’Isere France, Kjetil André Aamodt wins the first of his seven Olympic medals using Nordica boots—a gold in the Super-G using Nordica’s Grand Prix. Finn Jagge of Norway wins the Men’s Slalom using the same Grand Prix model.
Nordica’s famed racing R&D creates the Dobermann, a boot that will become the standard for pure performance over the next decade.
Nordica skis, rising from the ashes of Kastle, hit the market.
At Salt Lake City, Utah, Nordica dominates the Olympics. Aamodt grabs two golds—in men’s Super G and Combined—using Dobermann boots and skis. Bode Miller has his own breakout performance—winning silver in Men’s GS and Combined—also using Dobermann boots.
Dobermann boots and skis dominate the Olympics again as Giuliano Razzoli joins the pantheon of Nordica greats, winning the Olympic Men’s Slalom. André Myhrer of Sweden collects the bronze in the same event.
Alex Schlopy wins the X-Games Big Air and the first-ever FIS World Championships Slopestyle event only weeks apart, both on Nordica’s Ace of Spades boots and skis.
Nordica presents Transfire, a completely new Nordica line of skis and boots focused on bringing modern game improvement technology to the everyday skier. In the meantime, the Transfire 78 Ti EVO CT ski is selected as a nominee at the 2012 ISPO Awards.
The new Nordica Hell & Back H1 ski boot wins the Alpine Boots category at the 2013 ISPO Awards.
Thanks to the impressive results of its athletes during the 2013/14 ski racing season—
in particular Felix Neureuther, who has extended his agreement with Nordica for four more seasons—Nordica once again wins the Brand Man Slalom Ranking.