NORDICA ATHLETE: SIERRA QUITIQUIT
Free spirited yet down to earth.
SIERRA QUITIQUIT IS A DAZZLING, BLONDE-HAIRED, BLUE-EYED PHILIPPINO FREESKIER, MODEL, YOGA MASTER, SURFER, AND NASCENT VISUAL STORYTELLER FROM PARK CITY, UTAH. YOU’VE SEEN HER LIGHT UP WARREN MILLER’S ‘TICKET TO RIDE’, SWEETGRASS PRODUCTIONS’ ‘VALHALLA’ AND LIEBER FILMS ‘WINTER DREAMS’. SHE’S ALSO GRACED SKIING, POWDER, SKI, SKI JOURNAL AND GQ MAGAZINES. AND, SHE WAS THE FACE OF AMERICAN EAGLE CLOTHING. THAT’S JUST FOR STARTERS.
REFRESHINGLY DOWN TO EARTH, YET INCREDIBLY FREE-SPIRITED, SIERRA IS ALSO DOING SOMETHING NO SKIER HAS DARED SINCE THE GLORY DAYS OF STEIN ERICKSEN AND SUZY CHAFFEE (ASK YOUR PARENTS). SHE’S MAKING SKIING FUN, BEAUTIFUL AND SEXY AGAIN. TO WHICH WE CAN ONLY SAY, THANK YOU.
Sierra was born into a freewheeling skiing family. She started chasing the snow at age two, living in a converted school bus with her parents and three brothers. “It was unique, for sure,” she says. “Skiing was everything for us. We were always training, following races, thinking about skiing. It was our way of life. It really instilled a passion in us.”
Sierra’s father got his accreditation and coached Team Quitiquit. A junior Olympian, Sierra’s days in racing bibs ended after an unfortunate encounter with snow gun shattered her femur, arm and ribs. Ever philosophical, Sierra says that, “ski racing provided me with a solid technical foundation.”
At eighteen, Sierra eschewed conventional higher education to study massage therapy in Costa Rica. “I fell in love with surfing, there,” she says. “The ocean is so grounding. It felt so wonderful to connect and play with nature. One day, I’d love to open a surfing school in Nicaragua.”
When asked why she didn’t transition to snowboarding, Sierra laughs. “I tried snowboarding once… when I was fourteen. But I can never get in enough skiing.”
When asked how someone with so many interests defines herself, Sierra replies, “First and foremost, I’m a human being. My passion is skiing. I didn’t have much as a kid. I was raised to work hard, to appreciate opportunities as they presented themselves and to be grateful.”
How does she remain centered and focused through it all? “I’m a crazy health lady,” Sierra laughs, “totally committed to nutrition and yoga. A healthy lifestyle allows me to keep going. I’m also passionate about yoga and its combination of spirituality and physicality.”
Besides skiing and modelling careers, Sierra has taken up filmmaking or what she calls ‘content production’. “I’ve co-directed and produced a web-based platform that tells my story. I love visual story telling. It’s important to keep evolving, to keep things fresh and always be moving.”
Meeting The Challenge
“Modelling is very physically demanding,” she notes. “You’re up at 3 AM, go straight to make up, then hold a yoga pose for an hour. Ski film shoots are equally challenging. Yes, we travel all over the world. But we’re up at the crack of dawn, hiking several thousand feet a day, just to get that shot. Fortunately, I love having the combination of work.’
What’s her advice for anyone starting out? “Ask questions,” she says. “Surround yourself with people who are smarter and more talented than you. Commit yourself to whatever you’re doing, especially the crappy jobs. If you have passion and remain passionate about what you’re doing, it’ll all work out.”
Sierra cites ‘being happy’ as her greatest accomplishment. “If you’re happy, you’re rich.”
“I’d like to deepen my yoga practice and immerse myself in health and wellness coaching, so I can develop the tools to spread my passion. “
Sierra is also working on a television series called ‘Connected’ that connects her adventures and sports with different communities around the world. Her aim is to increase awareness of issues like women’s rights and the environment.
She’s also producing ‘High Vibes’, which she calls “a low maintenance web series that takes followers behind the scenes of my life, my work and my passions.”
This year Sierra became a Nordica Athlete. “My equipment contract (with another brand) had expired and I was testing different manufacturers’ skis,” she says. “The 178 cm Santa Ana just blew me away. Finally, someone was building a ski for strong, aggressive women who can really ski and push the boundaries! I ski the 110 (mm waist) in powder and the 100 mm everyday. I also love the Astral 88. It’s lightweight and just super fun everywhere. The new Strider 130 Pro is the perfect boot. And that’s really saying something, because my feet are such monsters to fit.”
“IF YOU HAVE PASSION AND REMAIN PASSIONATE ABOUT WHAT YOU’RE DOING, IT’LL ALL WORK OUT.”
“SKIING WAS EVERYTHING FOR US. WE WERE ALWAYS TRAINING, FOLLOWING RACES, THINKING ABOUT SKIING. IT WAS OUR WAY OF LIFE. IT REALLY INSTILLED A PASSION IN US.”
You can follow Sierra Quitiquit at sierraquitiquit.com.