Organized by Messe Munchen International, ISPO Beijing 2012 opened 2 days ago at China Convention Center.
The trade shows grew significantly in the past 7 years and this edition covers over 35.000 square meters with more than 540 exhibitors from 21 countries. A visible increase of the visitors confirm the growing importance of this market and it’s huge potential.
Tecnica Group is presenting the new collection of Nordica, Tecnica skiboots, Blizzard, Rollerblade, Nitro and Tecnica Outdoor Shoes to the numerous customers and guests during the 4 days of the show.
Yesterday the famous Tecnica Trail Running Team was officially presented to the media, after collecting different important results on a local base they are ready to compete abroad as well and they will take part to the famous Tor de Geants competition in Italy next fall.
At the same time the new Nordica Freestyle Team was also presented to the press, they will support Nordica China in the promotion of the category on the territory through competitions and events.